Other than the use of the word "shamanic" and references to "Cacao ceremonies", she doesn't go very deeply into misrepresentation.
Her "Ceremonial Cacao" page (
https://www.whitehearthealing.com/ceremonial-cacao) links to "Keith's Ceremonial Cacao" (
https://www.keithscacao.com/). That one is more blatantly exploitative. Their "practitioners' page" (
https://www.keithscacao.com/pages/join-our-practitioner-program) guides you toward taking their "training course" and then buying their "ceremonial grade cacao" (a minimum of 10 1-pound bricks).
Their founder, the "chocolate shaman", who passed away a month ago (
https://www.keithscacao.com/pages/meet-the-chocolate-shaman), "traveled to Guatemala in 2003 and met the Cacao Spirit. She led him to rediscover the ancient Central and South American societies’ use of pure, Ceremonial Grade Cacao to open the heart, clear the mind, and empower those working toward creative goals."
The About page (
https://www.keithscacao.com/pages/about-keiths-cacao) goes on about how "Kaqchikel Mayan women from 20+ local families earn an independent income, while working at home, at their own pace, preparing our cacao beans. There are few employment opportunities for women in our community. As we grow, we will create jobs for many more local, indigenous women, providing them with good pay and flexible hours. We are proud to help our community grow in this way." Doing well ($50/lb. cacao paste) by doing good, and getting to brand the cacao as authentically Mayan, too. A search shows various other outfits selling "ceremonial grade" cacao.
