I am horrified that some reporters who really should know better have posted this. There are all sorts of pay to pray exploiters involved, a number of whom have threads here.
This event is free, but the exploiters use these events to bolster their own images as people who sometimes don't charge, then they use these large events to recruit followers for their pay to pray scams.
I need more evidence to be certain, but a couple of the frauds involved in this may be running background checks on people who sign up for their events, finding out who has cash to burn, and then pulling them aside to flatter them with the great spiritual potential they see in them, urging them to pay for more and more seminars and private sessions. Until their money runs out and they turn to the next batch who "have great spiritual potential" (ka-ching!).
